Monday, November 23, 2009

Intangible Value

How Much Is Your Time Worth?

As I ask you to renew for the 2009 – 2010 membership year I will speak to the example of how saving time and frustration can be just as valuable as the more tangible savings you may receive from some of your most established vendors. There is no doubt that a new vendor (or existing one) can directly impact your bottom line by saving you a percentage on an order, which allows a greater sales margin. But I ask you to also consider the intangible savings an association membership has on your sanity and routine?

As much as we hate to admit it, every business is impacted by the decisions made at the capital. In just the past year the NLA has provided its members with the extreme luxury of identifying and translating the legal jargon that made it way through the legislative process. With a simple call to the office (or reading Paula’s legislative summaries) you can find out exactly what that legislation means and what you have to do to comply or take advantage of the changes. And what about that suspicious letter, email, fax or phone call you received telling you that you are not in compliance with… ? Again, put your membership dues to work by turning it over to the NLA staff and go on with running your business. Staff will investigate and follow-up with you in short order. It might be a scam, but members go on without losing any time or sleep over the issue.

With that I ask you to note the enclosed membership dues renewal form and return it with a payment. Also, please verify the contact information and make any changes directly on the statement before returning it to the office. The more members we have in NLA, the more questions our staff can research; which leads to a much more informed industry and a better bottom line for everyone!

Please feel free to submit your questions to me at (800) 896-5130 or any of our great staff at (888) 544-6822 as we look forward to serving you over the next year.